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	<title>Nathan Lee &#187; iPad</title>
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	<link>http://nathan-lee.com/blog</link>
	<description>Nathan musing, ranting and raving about the world.</description>
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		<title>5 Magazine concepts on the iPad tablet (ugh! will someone change that name!)</title>
		<link>http://nathan-lee.com/blog/2010/01/30/5-magazine-concepts-on-the-ipad-tablet/</link>
		<comments>http://nathan-lee.com/blog/2010/01/30/5-magazine-concepts-on-the-ipad-tablet/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 13:25:08 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Science and Techie stuff]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://nathan-lee.com/blog/?p=1132</guid>
		<description><![CDATA[So the iPad's out: ridiculously named and crippled as any apple product. But let's take a look at what tablet computing can do for the publishing world with 5 designs.]]></description>
			<content:encoded><![CDATA[<p>Let me just say: I hate the name of the thing. Secondly I hate apple&#8217;s habit of crippling their devices to force you to put up with the technological capabilities of a brain dead carrot. Thirdly: support flash you iStore money grabbing pricks, it&#8217;d mean the device would be infinitely more accessible to content creators. Fourthly: I just know your battery life is going to suck and this device will be (like the iPhone) chained to a charger most of its life. Fifth: I think it&#8217;ll be too heavy to hold with one hand for any longer than a minute.</p>
<p>BUT, let&#8217;s assume someone else brings out a device like the iPad, but with a name that at least appears to have had a woman on the marketing panel and with ability to do more than just suck down overpriced useless apps.. well, here&#8217;s some ideas on how to present the magazine.<br />
<strong>MartView</strong><br />
I&#8217;ll start with the one that&#8217;s not vapourware;this actually exists and has been around for some time. </p>
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<p>But it isn&#8217;t really anything more than an e-book reader for magazines. That&#8217;s because it hasn&#8217;t got content that has been purpose built to take advantage of the interactive nature.<br />
So that&#8217;s the base line. Let&#8217;s see what else there is out there.</p>
<p><strong>Sports Illustrated</strong><br />
Aah, sports illustrated. I once had a girlfriend who kept a copy of the swimsuit edition handy under the bed (beats Cleo or Woman&#8217;s weekly right?). So I know at least one person who likes the content in the magazine in paper form. So, let&#8217;s take a look at their idea for a tablet based magazine:</p>
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<p>Here&#8217;s a new user getting a walk through to prove it is at least partially hacked up:</p>
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<p><strong>Bonnier Research &#038; Development</strong><br />
Another mob have mocked up their vision for content on a tablet device.<br />
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<p>Their idea is complete mock up at this stage by the looks of it.</p>
<p><strong>Guinness World Records</strong></p>
<p>More of an annual publication, here&#8217;s a look at Guinness&#8217; tablet version:</p>
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<p><strong>IKEA Catalogue</strong><br />
I guess this&#8217;ll be the next thing we see popping up in stores: tablet devices for searching through the store without having to walk around much. I suspect there&#8217;d be a need to try and really direct the &#8220;related&#8221; stuff in order to get the impulse/proximal buying that current store layouts work so hard to achieve.<br />
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<p><strong>The Sun Newspaper</strong><br />
Expect a lot of this in the future, the &#8220;I&#8217;m low tech so screw you techno hippies&#8221;.<br />
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<p>They do raise some good points however: things that companies like apple make a pain in the arse. Stuff like sharing content (oh sorry, the DRM doesn&#8217;t even cope with one person having 5 devices let alone 5 friends with 1 device), problems with getting a display big enough etc. All things these companies could fix if they weren&#8217;t so damned short sighted about extracting maximum dollar even at the expense of end user convenience. </p>
<p>Or perhaps the idea of having computers we carry around is going about it the wrong way. Imagine this concept on steroids:</p>
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