The “together for London” bit is right: everyone together, trying to make it onto the train with complete disregard for anyone else.
Let’s look at it in parts..
One final big mistake
Anyone pick what else is wrong with it?
Since when does anyone bloody smile on the tube eh? This will NEVER change and any ad that implies people are happy to cram into awkwardly shaped slow cooking devices on tracks like mopey, grumpy sardines. People look at you funny if you smile at them, wondering whether you’re going to stab them or merely kick them into a coma (and rightly so given the stats).
Here’s one that might help too:


[...] http://nathan-lee.com/blog/2009/01/25/reality-check-for-london-tube-ad/ – some good points made. [...]